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Duration: 45 minutes

Trek + BCycle 
Case Study

Imagine if you could transform your company’s mission into a competitive advantage and know how to respond to new challengers. 

Trek did it through their BCycle subsidiary by creating an easier way to provide bicycles as transportation and reduce the barrier of entry for riders. 

In this webinar, you will get an inside look at how Trek leveraged mobile to expand and engage their market – and the technology that made it all possible.

Expanding Your Business Opportunities with Mobile

You will discover:

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  • How bike sharing fits into communities and Trek’s mission 

  • The current state of bike sharing and BCycle  

  • Why BCycle sees their app as “The center of our ecosystem”  

  • What Skyline and BCycle did to make the app a reality 

  • How BCycle is using mobile to respond to challengers

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